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Why dogs thrive on raw
We believe every dog deserves real, nutritious food that supports a long, healthy life.
Vet formulated
Developed for complete daily nutrition
Gut health
Supports a healthy digestive system
Lean muscle
High-quality protein for strength and condition
Shiny coat & skin
Rich in nutrients for lasting wellbeing
Why Raw Direct
Raw Food Done Properly.
Complete raw meals made with quality British ingredients, delivered frozen across the UK, with no unnecessary fillers or hidden surprises.
Quality meat. No fillers
Made with quality meat, bone and nutrient-rich ingredients; never bulked out with artificial fillers.
Complete recipes for everyday feeding
Balanced nutrition that provides everything your dog needs in one convenient meal.
Frozen from production to your door
Frozen immediately after production and delivered in insulated packaging across the UK.
Trusted by thousands of UK dog owners
Reliable nutrition backed by excellent customer reviews and years of feeding happy, healthy dogs.
Raw Direct
Complete & balanced recipes
Quality meat ingredients
Frozen to lock in freshness
No unnecessary fillers
Subscription discounts
Free nationwide delivery
Ordinary Dog Food
Nutrition varies by product
Lower fresh meat content
Heat processed during production
May include fillers and additives
Discounts require minimum orders
Delivery charges often apply
Let customers speak for us
My fussy eater dog is actually really enjoying this food, it’s easy to freeze and store too due to no bulky packaging, for now we will be buying again (until she goes off it like she always does with new food but fingers crossed!) her poops are a lot firmer too.
Louise Paget
My old Labrador loves it
Carol Walker
My 12 week old Dogue De Bordeaux absolutely loves the stuff. He’s on 1kg a day so far , so ordered more.
Scott Turkington
My Golden Retriever loves it all and I must say his skin and coat has really improved.
J
Five stars meal. I totally recommend it.
Lucimar Delgado dos Santos
My dogs love it.
Mandy Hoad
Excellent value fast postage
John
Brilliant, however the carrier gets one out of ten. The delivery was 2 days late, luckily the food was still frozen. Hopefully this won’t happen again..
Andrew Watts
My puppy loves it
Lewis
Perfect
Nadine
Our spaniel Millie loves her 80/10/10 from raw direct always fast delivery normally within 24hrs. The flavours are great and she loves them all. Highly recommend
Michael
Very good 🐶 food
Aleksandra Pietrzak
I have rescued a dog who wouldn't eat kibble but did eat tinned meat a little. She was so skinny.
I tried Raw and she tucked into it as though she hadn't eaten before! Her weight is perfect now and her teeth are still pearly white so its clearly not sticking to them and building up plaque.
There is always a great variety of meats in the box and there isn't one that she dislikes. I love that its complete and I don't need to add veg or anything to it. Her poo is smaller, less smelly and easy to pick up.
I won't be bying anything else for her. Every order is delivered perfectly on time and still frozen.
This is a perfect 10/10. Highly recommended.
Emerson Keirstrider
Really good my dogs love it although I’m not a fan of the smell of the tripe
Louise Walters
Both my dogs love this food, great digestion, and really glossy coat
Lisa
Helpful guides for healthier dogs
Latest from the blog
Practical advice to help you feed raw with confidence and support your dog's wellbeing.
dog nutrition
3 min read
Tripe for Dogs: The Smelly Superfood Raw Feeders Swear By
Green tripe is one of the most nutrient-dense things you can feed a raw-fed dog — packed with natural enzymes, probiotics, and a great omega balance. Here's what it is, why it smells the way it does, and how to introduce it.
complementary raw
4 min read
Complete vs Complementary Raw Dog Food: What's the Difference?
Not all raw dog food is the same. Here's a plain English guide to the difference between complete and complementary raw, and how to know which one your dog actually needs.
dog nutrition
4 min read
Why Raw Feeding is Better for Your Dog's Gut Health
Around 70% of your dog's immune system lives in the gut. Here's why switching to a raw diet can transform digestion, microbiome diversity, and overall health.
Ready to make the switch?
Feed better. See the difference.
Explore complete and balanced raw meals made for healthier, happier dogs.
Disclaimer
All images are for illustrative purposes only. Individual features such as size, colour, texture and branding may vary. Images are indicative of the quality and style of the product described and are not intended to form part of any contract unless specifically stated. Please note, flavours shown in variety box images are not necessarily what you will receive in the boxes, they are there as an example of what may be included.
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