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VET APPROVED · NUTRITIONIST FORMULATED
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5000+ reviews
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JUDGE.ME
1,000,000+ meals delivered via
Flavours
Why dogs thrive on raw
We believe every dog deserves real, nutritious food that supports a long, healthy life.
Vet formulated
Developed for complete daily nutrition
Gut health
Supports a healthy digestive system
Lean muscle
High-quality protein for strength and condition
Shiny coat & skin
Rich in nutrients for lasting wellbeing
Why Raw Direct
Raw Food Done Properly.
Complete raw meals made with quality British ingredients, delivered frozen across the UK, with no unnecessary fillers or hidden surprises.
Quality meat. No fillers
Made with quality meat, bone and nutrient-rich ingredients; never bulked out with artificial fillers.
Complete recipes for everyday feeding
Balanced nutrition that provides everything your dog needs in one convenient meal.
Frozen from production to your door
Frozen immediately after production and delivered in insulated packaging across the UK.
Trusted by thousands of UK dog owners
Reliable nutrition backed by excellent customer reviews and years of feeding happy, healthy dogs.
Raw Direct
Complete & balanced recipes
Quality meat ingredients
Frozen to lock in freshness
No unnecessary fillers
Subscription discounts
Free nationwide delivery
Ordinary Dog Food
Nutrition varies by product
Lower fresh meat content
Heat processed during production
May include fillers and additives
Discounts require minimum orders
Delivery charges often apply
Let customers speak for us
Its gone within seconds, my dogs love it!!
Steve Cox
Moved to your brand after the other brand we used for years became very expensive. We trialled our dogs on it and they love it!
Laura Billington
Prompt delivery and good communication seems good so far will be ordering again.
Paul
My dog loves this brand
Claire
Our dogs love this food. They get excited every meal time and literally wolf it down!
David OConnor
Clean bowls, dogs love it thanks
nicola
Good for the value, my dog bonnie likes raw food easy to shop online and have it delivered.
Maxine
Harvey has been on this for 3 weeks now and is really enjoying his meals. Another plus is that his “wind” problem has disappeared (fingers crossed)! He now has 1/2 a roll of raw meat twice a day with each meal topped up with 150g grated raw veg and a small handful of biscuits. We’re all really happy with the change
Kath Fry
Good value and the dogs love it
Paul Meakin
Great customer support and my pets absolulove their raw meals! Fast delivery and always there to help if you have an issue!
Anonymous
Good food great ser i e
Jackie Bailey
Really love this one … easy to cut , my dog enjoys it … it’s a win win
Michelle Bambrick
My dog loves it and therefor I love it 😃
Michelle Bambrick
great choice selected
quick delivery
cane well
packed
Jenny Morton
Amazing food, my dogs love it!
Shana Macduff
Helpful guides for healthier dogs
Latest from the blog
Practical advice to help you feed raw with confidence and support your dog's wellbeing.
dog nutrition
3 min read
Tripe for Dogs: The Smelly Superfood Raw Feeders Swear By
Green tripe is one of the most nutrient-dense things you can feed a raw-fed dog — packed with natural enzymes, probiotics, and a great omega balance. Here's what it is, why it smells the way it does, and how to introduce it.
complementary raw
4 min read
Complete vs Complementary Raw Dog Food: What's the Difference?
Not all raw dog food is the same. Here's a plain English guide to the difference between complete and complementary raw, and how to know which one your dog actually needs.
dog nutrition
4 min read
Why Raw Feeding is Better for Your Dog's Gut Health
Around 70% of your dog's immune system lives in the gut. Here's why switching to a raw diet can transform digestion, microbiome diversity, and overall health.
Ready to make the switch?
Feed better. See the difference.
Explore complete and balanced raw meals made for healthier, happier dogs.
Disclaimer
All images are for illustrative purposes only. Individual features such as size, colour, texture and branding may vary. Images are indicative of the quality and style of the product described and are not intended to form part of any contract unless specifically stated. Please note, flavours shown in variety box images are not necessarily what you will receive in the boxes, they are there as an example of what may be included.
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